Social media offers a fast and easy platform to promote events from your birthday bash to live hangouts with celebs on Google+. With having the opportunity to alert millions about your event, you want to be sure that you grab their attention before somebody else does.
Twitter Hashtags
Hashtags are one of the simplest ways to raise awareness, especially if you can get it trending. There are no rules on hash tagging, just create one that relates to your event and encourage your followers to use it. If you really want to entice your hashtag-er’s throw in incentives like a free pass or a special giveaway prize.
Facebook Events
In the words of Facebook guru Mari Smith Facebook events are ‘one of the most powerful tools on the platform.’ and we say Amen 2 dat! The best way to attract your audience is to create a page for your event, then from that a Facebook event. This is especially useful if your event is recurring i.e. annual awards or a monthly networking hub – this way you can build a loyal fan base too.
Online Registration Tools
Let’s face it were living in a society of convenience, and “conveniently” were assuming that most people nowadays are on some form of social media. Registration tools such as Eventbrite are ‘all in one time savers’, allowing you to create and market your event and even collect payments with registration. Registration forms can also be embedded into your website or blog and shared via Facebook and Twitter to build a buzz!
Blog It
My dear Skool Girl never under estimate the power of blogging! Whether through an existing blog or a blog created specifically for your event, you can create announcement posts, which include opportunities for hosts, presenters, sponsorship, volunteers and much more. To reach wider audiences call on other popular bloggers and ask them to help you out by re-blogging or re-posting your event.
Catchy Promo Videos
When promoting your event, be sure to remember that there’s a way to entice visual people too with promo video’s and images. YouTube is a huge video blogging platform with millions of subscribers; it also offers the opportunity for you and others to share your video’s via social media sites. Popular photo blogging sites include Instagram and Tumblr.
(Cover photo via weheartit.com)
