There is a fine line between getting someone to LIKE your brand and then getting them to LOVE it! As you know, love leads to all sorts of irrational behaviours including unjustifiable purchases. (These are the type of customer every business loves.)

Here are a few ways to keep your customers coming back not once, not twice but FOREVER!

Keep Current
Step outside the ‘traditional zone’ and see what new ways people are using to find out new information. Did you know that 51 per cent of people regularly use brand apps, with 41 per cent using them for discounts and coupons and 43 per cent using them to stay informed?

Make Their Opinion Matter
Constructive feedback from customers is not only free but can be the difference between your business making pounds to making millions. People like to have a voice, so give them one. 68% of customers stop buying from a business because of poor service, but with their feedback, at least you can identify room for improvement a lot more quickly. 

Keep Them Updated
We all like to know what’s going on. Keep people updated but not overloaded. Let them know what’s hot, what you have to offer, what can they expect from you that was different to last season? They need a reason to keep on coming back for more.

Give Them An Incentive
Who says no to a free gift? To add on to our last point, the question is how can you keep people coming back? Customers like it when you reward their loyalty with vouchers, discounts, loyalty cards, and gifts. Giving customers something tangible keeps them happy!

Keep Them Motivated
Words can speak volumes. It is important to empower your consumers and encourage them to spread the word about your brand to family, friends, and associates. Did you know that 77% of consumers are more likely to buy a new product when learning about it from friends or family…Pretty worth using right?