Top 5: Tips On How To Sell on eBay
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How to sell on eBay

eBay is one of the most popular sites to buy and sell things online. It’s great for both businesses and those who just want to have a little clear out, but if you’ve never sold on eBay before, here’s a little advice from that can help you go a long way…

Best for: passing on your old clothes and unwanted items.

Tip 1 – Research the marketplace
It’s a good idea to conduct a little research before you start selling. Ask yourself: Am I listing items at prices too high or too low? Is the item I’m selling in demand? According to Good Housekeeping, tech items and clothes are two of the most popular items to sell on eBay. So if you’re planning on getting rid of your old laptop, or an old pair of jeans you’ve never worn, have a scout around and see the kind of prices they’re already going for. eBay provides information on what’s selling well at the minute, so you can check out this page to see whether your item is listed or not. It’s also essential to check that you are actually allowed to sell your chosen item on eBay. If you list something that’s banned, it’ll be removed, and could have a knock on effect on your seller reputation.

Tip 2 – Follow the rules
eBay has a plentiful list of policies and regulations, and it’s a good idea to familiarise yourself with each and every one if you’re going to make the most of it as a seller. For example, as well as the prohibited items list, there’s also an offensive material policy, as well as details regarding certain trading regulations. This is something that it’s particularly important to be aware of if you have any overseas customers to cater for. You can find more information on eBay’s prohibited items page.

Tip 3 – Decide which selling format is right for you
There are a number of different formats for selling your items, these include:

  • The original- The original eBay auction is the simplest format for selling your items. In this format, sellers list the items they want to sell and potential customers will bid how much they’re willing to pay for it. As with traditional auctions, the highest bidder wins the item, but unlike traditional auctions, each lot is timed. It’s not abnormal to see prices rocket in the last few minutes of a sale.
  • Buy it now – with this format potential buyers just have to decide whether they want the item at that price or not. You can also list an item for potential buyers to choose whether they want to bid on it, or just buy it for the requested price.
  • Auctions with a reserve – These work in much the same way the original eBay auction, but if you don’t want to accept less than a certain price for an item, they can add this as a reserve. This means that only bids over this amount will be accepted. You don’t have to disclose the amount you’ve put the reserve on for, meaning a reserve won’t influence potential buyers’ decisions.

Tip 4 – Make sure your listings have well thought out detail
Making sure all your listings have well thought-out titles and descriptions can only aid your selling abilities on eBay. Provide clear titles and descriptions, spell everything correctly to optimise your eBay auctions.

When choosing a title for your product, think what a seller might search for if they were looking to buy it. This should go some way in helping you choose a title that’ll get recognised, exposing your item to more sellers.

Clearly describing your item can only mean good things for the person buying it. It’s often when these descriptions fail, for example when a description says it’s brand new but it actually isn’t, that problems occur. Be honest in your writing from the beginning. If you’re not, you’re opening yourself up to negative feedback, which can damage your reputation as a seller.

Tip 5 – Fulfil your requirements as a seller
Feedback on eBay is a two-way street, while as a buyer, you can leave feedback on your experience, the seller can also feed back on theirs. All this feedback is recorded, and informs a score that other eBay users can see and use to help decide whether or not to buy something from you. This helps improve the eBay buying/selling community. Sellers can acknowledge their loyal customers, while buyers can help a seller out by telling other potential buyers just how good a purchase they made with them was, or how easy the seller made the transaction. It’s important to make sure your feedback is honest. False feedback – whether positive or negative – can have a bad impact on the eBay community, not to mention your profile.

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