In life you only have one chance to make a first impression, so why not make it count? How you present your brand to the world is crucial in how your target market will respond to your product or service.

We have put together the top ‘I have’s’ you need to remember when planning marketing campaigns for your business.

I Have INSIGHT
Having a good eye for your industry and knowing what works is essential, especially when taking into account your competitors. You can never have too much knowledge of your field and your target market. With insight, you have the ability to find out the truth about your customers from their aspirations to their motivations, ways of doing this can include reading reviews.

I Have PASSION
Why should the people believe in your product or service? Most importantly, do you believe in it? Passion won’t always generate profit but it creates personality, it’s the driving force behind the need that you want to fulfil for consumers. In the words of Emerson ‘Nothing great was ever achieved without enthusiasm’.

I Have CURIOUSITY
We say ‘curiosity did not kill the cat; curiosity liberated the cat.’ Be willing to find out not only how something works but why? Most consumers are curious hence why monitoring their behaviour patterns can allow your business to adapt, influence, and create a unique experience to meet more demands.

I Have OBSERVATION
This doesn’t mean you’re a nosey parker at all! Now were not saying to stalk anyone but you need to continually watch the activity of other competitors in your arena using Google search, ad word campaigns, visiting their websites and social media pages (just to name a few). This has the effect of allowing you to generate more innovative ideas and strategies on how to stay culturally relevant and attractive to your market.

I Have PERSISTANCE
So what if your first marketing strategy fails, try again. A lot of great marketing campaigns undergo quite a bit of marketing research before final execution, take Cadbury’s infamous drum-bashing gorilla ad, they interviewed a series of target markets beforehand. Establish your audience and find out what will grab their attention the most through survey’s, questionnaires, or other research methods.